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Cheap talk? taking seriously market benefits expressed by consumer willingness‐to‐pay
Author(s) -
Teske Paul
Publication year - 2002
Publication title -
journal of policy analysis and management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.898
H-Index - 84
eISSN - 1520-6688
pISSN - 0276-8739
DOI - 10.1002/pam.10056
Subject(s) - willingness to pay , citation , advertising , marketing , economics , library science , business , computer science , microeconomics
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