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An assessment of the 2000 US presidential election: a set of political marketing guidelines
Author(s) -
Newman Bruce I.
Publication year - 2001
Publication title -
journal of public affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.221
H-Index - 20
eISSN - 1479-1854
pISSN - 1472-3891
DOI - 10.1002/pa.67
Subject(s) - hindsight bias , presidential election , presidential system , george (robot) , politics , set (abstract data type) , political science , public administration , marketing , public relations , business , computer science , law , psychology , artificial intelligence , social psychology , programming language
This paper comprises a set of marketing guidelines using the 2000 presidential election as an example, and analysing the image building of the two candidates, Al Gore and George W. Bush. It is not hard to understand, with hindsight, why Bush was the winner. Copyright © 2001 Henry Stewart Publications
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