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The third age of political communication
Author(s) -
Blumler Jay G.
Publication year - 2001
Publication title -
journal of public affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.221
H-Index - 20
eISSN - 1479-1854
pISSN - 1472-3891
DOI - 10.1002/pa.66
Subject(s) - mainstream , speculation , politics , mass media , information age , power (physics) , subject (documents) , third age , media studies , political science , advertising , telecommunications , sociology , business , law , computer science , gerontology , library science , medicine , physics , finance , quantum mechanics
The author discusses the historical development of political media communication. The first age was a time of relatively easy access to the media; the second age showed the growing power of the media through access to television; and the third suggests an increasing proliferation of information channels within and beyond the mainstream mass media. Four current trends are analysed, with speculation of the subject of their future development. Copyright © 2001 Henry Stewart Publications