Social cause dissemination and feedback using multimedia and internet‐based techniques: the case for equality in education | Zendy

Lundstrom William J. | Zendy; Watkins David | Zendy

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Social cause dissemination and feedback using multimedia and internet‐based techniques: the case for equality in education

Author(s) -

Lundstrom William J.,

Watkins David

Publication year - 2005

Publication title -

journal of public affairs

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.221

H-Index - 20

eISSN - 1479-1854

pISSN - 1472-3891

DOI - 10.1002/pa.6

Subject(s) - dissemination , visitor pattern , the internet , social media , information dissemination , multimedia , computer science , audience participation , public relations , world wide web , political science , telecommunications , programming language

The purpose of the project was to create a narrowcast electronically based program that would economically disseminate information about a social cause to a highly targeted audience, while soliciting response, and therefore involvement, by that audience The objective was to reach influentials, policy makers, and grant funders with a message that was educational, involving and used interactive media via a CD with an embedded tie to the internet which could record viewing time, issues visited and questions addressed and solicit a response from the visitor. Copyright © 2005 John Wiley & Sons, Ltd.

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