Premium
No news is good news? Press coverage and corporate public affairs management
Author(s) -
Meznar Martin B.,
Johnson Julius H.,
Mizzi Philip J.
Publication year - 2006
Publication title -
journal of public affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.221
H-Index - 20
eISSN - 1479-1854
pISSN - 1472-3891
DOI - 10.1002/pa.35
Subject(s) - corporate social responsibility , bridging (networking) , position (finance) , public relations , political science , press release , business , public administration , advertising , finance , computer network , computer science
AbstractBeing in the public eye puts pressure on an organization's Public Affairs (PA) function. This study finds that firms more closely covered by the press tend to be more forceful in promoting their own position on social issues (social buffering). Press coverage is not associated with greater corporate efforts to comply with societal expectation (social bridging). Overall, press coverage is weakly associated with lowered perceived corporate public affairs performance. Copyright © 2006 John Wiley & Sons, Ltd.