The unloved relationship? Dynamic capabilities and political‐market strategy: a research agenda | Zendy

Baines Paul R. | Zendy; Viney Howard | Zendy

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The unloved relationship? Dynamic capabilities and political‐market strategy: a research agenda

Author(s) -

Baines Paul R.,

Viney Howard

Publication year - 2010

Publication title -

journal of public affairs

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.221

H-Index - 20

eISSN - 1479-1854

pISSN - 1472-3891

DOI - 10.1002/pa.346

Subject(s) - politics , order (exchange) , stakeholder , set (abstract data type) , dynamic capabilities , competitive advantage , government (linguistics) , marketing , industrial organization , business , economics , public relations , political science , management , computer science , finance , law , linguistics , philosophy , programming language

In this developmental article, the authors outline a five‐stage system to classify levels of relationship engagement (LRE) between firms and government actors when developing their political‐market strategies (PMS) as part of a wider stakeholder management programme. In an attempt to develop the research agenda in this increasingly important area, the authors propose a set of hypotheses to drive forward the research agenda. Overall, we argue that firms can develop PMS into a dynamic capability but further research is needed to determine whether or not the capability developed is first or second order (i.e. contributing to other sources of competitive advantage). Copyright © 2009 John Wiley & Sons, Ltd.

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