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Self‐regulation, public issue management and marketing practices in the US entertainment industry
Author(s) -
Hemphill Thomas A.
Publication year - 2003
Publication title -
journal of public affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.221
H-Index - 20
eISSN - 1479-1854
pISSN - 1472-3891
DOI - 10.1002/pa.162
Subject(s) - entertainment industry , credibility , entertainment , scope (computer science) , politics , product (mathematics) , marketing , video game , public relations , sociology , economics , business , political science , computer science , law , multimedia , geometry , mathematics , programming language
The practice of issue management is widely recognised as a necessary activity for effective corporate and industry political strategy. The issue of violent content, children and the US entertainment industry offers an excellent platform for applying a firm/industry issue management framework developed by Kaufman et al. (1989). To that end, the scope of this paper is three‐fold: first, to categorise the motion picture, television, music recording, and computer and video game industries product self‐regulation regime utilising an expanded version of a model originally developed by Garvin (1983) that identifies a spectrum of governmental regulation categories; second, to employ the above mentioned issue management framework developed by Kaufman et al. (1989) to describe the issue circumstances under which the entertainment industry engages in political activity; and third, to analyse and categorise the entertainment industries' self‐regulation regimes, using the structure and control approach offered by Kaufman et al. (1989) and adapted in a model developed by the author. In conclusion, the Kaufman et al. (1989) model, while offering a credible explanation of issue specificity criteria in this case, does not offer the same credibility for issue frequency criteria. Copyright © 2003 Henry Stewart Publications