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Bridge or buffer: two ideas of effective corporate governance and public engagement
Author(s) -
Kim Soojin,
Kim JeongNam
Publication year - 2016
Publication title -
journal of public affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.221
H-Index - 20
eISSN - 1479-1854
pISSN - 1472-3891
DOI - 10.1002/pa.1555
Subject(s) - corporate governance , bridge (graph theory) , public relations , bridging (networking) , organizational culture , qualitative research , business , sociology , political science , public administration , management , economics , social science , medicine , computer network , computer science
This study identifies organizational factors that influence corporatate governance and formulation of public relations strategies for public enagement. This study explores intertwined relationships between public relations strategies and organizational factors. A total of 22 qualitative interviews were conducted with a diverse pool of communication consultants. Results show that the two public relations strategies, bridging and buffering, are frequently observed and linked with key factors such as size, organizational culture, environment specificity, and strategic orientation. Implications for future public relations and corporate governance research are discussed. Copyright © 2015 John Wiley & Sons, Ltd.