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Crisis communication during the red sludge spill disaster in Hungary—a media content analysis‐based investigation
Author(s) -
Sarlos Gabor,
Szondi Gyorgy
Publication year - 2015
Publication title -
journal of public affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.221
H-Index - 20
eISSN - 1479-1854
pISSN - 1472-3891
DOI - 10.1002/pa.1526
Subject(s) - framing (construction) , crisis communication , content analysis , media content , stakeholder , scope (computer science) , stakeholder analysis , representation (politics) , public relations , political science , business , sociology , computer science , engineering , social science , law , multimedia , civil engineering , politics , programming language
The article analyses the media coverage of red sludge spill, one of Hungary's largest crises. The study focuses on the analysis of stakeholder communication through their media representation, including the patterns, frames and messaging of the key stakeholder groups. It is found that stakeholder groups create their own framing and messaging and therefore give impetus to the creation of parallel realities. The scope of the analysis has allowed for the analysis of longitudinal changes and identification of trends in the behaviour of the media. Copyright © 2014 John Wiley & Sons, Ltd.