Premium
Intersection of 21st century technology with 20th century laws: a case study in proactive issues management
Author(s) -
Toohey Brian C.,
Dailida Matthew,
Bartholomew Linda Curry
Publication year - 2003
Publication title -
journal of public affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.221
H-Index - 20
eISSN - 1479-1854
pISSN - 1472-3891
DOI - 10.1002/pa.151
Subject(s) - intersection (aeronautics) , high tech , public policy , computer science , law , business , management , law and economics , sociology , economics , political science , engineering , transport engineering
The intersection of a high‐tech product with 20th century laws that would have inadvertently restricted its use provides an interesting case study in issues management. The authors describe how using ‘high‐tech•high‐touch’ as a technique for public policy change, as well as employing other traditional issues management tools, enabled significant success in achieving the company's public policy goals. As a result of this proactive issues management approach, the high‐tech Segway TM Human Transporter (HT) , a low‐speed self‐balancing, electrically powered, two‐wheeled personal mobility device (Figure 1) is permitted to operate freely in a significant part of its potential market area. Copyright © 2003 Henry Stewart Publications