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The trade‐offs in developing public affairs metrics
Author(s) -
Fleisher Craig S.
Publication year - 2003
Publication title -
journal of public affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.221
H-Index - 20
eISSN - 1479-1854
pISSN - 1472-3891
DOI - 10.1002/pa.145
Subject(s) - situated , context (archaeology) , corporation , veterans affairs , public administration , political science , public relations , business , computer science , law , geography , artificial intelligence , medicine , archaeology
This paper examines the place of metrics in the assessment of a corporation's public affairs practice. It describes how public affairs metrics are situated in the larger context of organisational performance assessment, examines the range of metrics available to the CPA practitioner, and identifies the critical trade‐offs associated with why public affairs metrics utilisation has not achieved the level of application that some experts have encouraged. Copyright © 2003 Henry Stewart Publications