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Voting, non‐voting and consumer buying behaviour: non‐voter segmentation (NVS) and the underlining causes of electoral inactivity
Author(s) -
Ban Declan P.
Publication year - 2003
Publication title -
journal of public affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.221
H-Index - 20
eISSN - 1479-1854
pISSN - 1472-3891
DOI - 10.1002/pa.142
Subject(s) - voting , psychographic , perspective (graphical) , disapproval voting , voter turnout , voting behavior , turnout , identification (biology) , political science , politics , democracy , cardinal voting systems , positive economics , economics , advertising , business , computer science , law , botany , artificial intelligence , biology
This paper examines some of the issues and debates surrounding the voting and non‐voting of the UK electorate. It attempts to compare and contrast voter behaviour from both a political science perspective and a consumer buying behaviour perspective. In particular, the paper details the output of primary research into non‐voter behaviour and attempts to cluster these motivations and rationales into psychographic segments of non‐voting behaviour. Issues such as alignment and dealignment, social and inherited values are debated in detail, with particular attention being paid to party identification, issue voting and social determinant theory. The paper both challenges and supports previously presented arguments regarding political issues and voting. In addition, electoral turnout and voter participation are analysed and the consequences for democracy discussed. Copyright © 2003 Henry Stewart Publications