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Rhetoric and resources: notes for a new approach to public relations and issues management
Author(s) -
Ihlen Øyvind
Publication year - 2002
Publication title -
journal of public affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.221
H-Index - 20
eISSN - 1479-1854
pISSN - 1472-3891
DOI - 10.1002/pa.118
Subject(s) - rhetorical question , rhetoric , grasp , sociology , heuristic , symbolic capital , the symbolic , capital (architecture) , epistemology , management science , public relations , computer science , political science , social science , economics , psychology , linguistics , philosophy , archaeology , psychoanalysis , history , programming language
This theoretical paper criticises the dominant rhetorical approach to public relations and issues management for not integrating symbolic and material dimensions. It is suggested that public relations and issues management assist actors in pursuing their interests with the help of symbolic strategies and various types of resources or capital. By drawing on rhetorical and sociological theories, the paper presents elements for a heuristic analytical device that has the potential to help both the critic and the practitioner to get a better grasp of such processes. Copyright © 2002 Henry Stewart Publications.