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Increase Customer Engagement With Pop‐Up Events
Author(s) -
Bhavnani Louise,
Frost Jennifer
Publication year - 2019
Publication title -
opflow
Language(s) - English
Resource type - Journals
eISSN - 1551-8701
pISSN - 0149-8029
DOI - 10.1002/opfl.1139
Subject(s) - customer engagement , business , public engagement , water utility , water quality , marketing , quality (philosophy) , community engagement , public relations , psychology , computer science , environmental science , political science , water supply , social media , world wide web , environmental engineering , ecology , philosophy , epistemology , biology
A good relationship between a water utility and its customers involves getting customers’ attention, giving them information they need, and helping them see their role as stakeholders in ensuring high‐quality water. When Charlotte Water (N.C.) changed the flavor of its community events, the response revealed an engaged public.