Open AccessCharitable giving inside and outside the workplace: the role of individual and firm characteristics
Author(s) -
Osili Una O.,
Hirt Deborah E.,
Raghavan Sindhu
Publication year - 2011
Publication title -
international journal of nonprofit and voluntary sector marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.398
H-Index - 12
eISSN - 1479-103X
pISSN - 1465-4520
DOI - 10.1002/nvsm.435
Subject(s) - affect (linguistics) , business , nonprofit sector , public relations , nonprofit organization , marketing , demographic economics , psychology , political science , economics , communication
Over the past several decades, charitable solicitations in the workplace have played an increasing role in the fundraising strategies of nonprofit organizations. Although many studies have examined the factors that influence overall charitable giving, very few studies have focused on giving when asked to donate in the workplace. This paper examines the determinants of charitable giving in and outside of the workplace in addition to the role of individual and firm‐level characteristics. The study is based on one of the largest surveys of workplace giving including unique information on both workplace giving and overall charitable giving for 6000 employees in the USA. Specific factors uniquely influence charitable giving in the workplace. An employee's personal level of confidence in the nonprofit sector is strongly likely to influence workplace donations. At the firm level, an organization's size and industry also affect the presence of workplace campaigns and giving trends. Copyright © 2011 John Wiley & Sons, Ltd.