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The antecedents of charity trust and its influence on charity supportive behavior
Author(s) -
Wymer Walter,
Becker Annika,
Boenigk Silke
Publication year - 2021
Publication title -
journal of philanthropy and marketing
Language(s) - English
Resource type - Journals
ISSN - 2691-1361
DOI - 10.1002/nvsm.1690
Subject(s) - antecedent (behavioral psychology) , path analysis (statistics) , psychology , social psychology , survey data collection , transparency (behavior) , organizational commitment , public relations , political science , statistics , mathematics , law
This study develops and tests a model that evaluates eight antecedents of charity trust and its influence on volunteering and donating. Secondary data from a national Australian survey ( N = 1,377) was collected and data was analyzed using partial least square path analysis. Key findings include identifying individual and organizational antecedents of charity trust and its influence on charity supportive behavior. Results show that organizational transparency is a very strong antecedent, followed by the individual awareness level of an individual towards the organization. We also examined the effect of gender as a moderating influence but did not find a significant effect. We conclude with managerial implications and areas for future research.