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Make email nurturing second nature
Author(s) -
Talarico Donna
Publication year - 2021
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30762
Subject(s) - internet privacy , work (physics) , lead (geology) , business , public relations , world wide web , computer science , computer security , political science , engineering , mechanical engineering , geomorphology , geology
Lead generation is incredibly important in today's competitive higher education landscape. But we all know the work doesn't end when we capture a name and an email address of a prospective student. Lead nurturing allows us to build and maintain relationships with those who have expressed interest in our schools and programs.