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Use storytelling to show how your institution is distinct, encourage students to enroll
Author(s) -
Hope Joan
Publication year - 2021
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30754
Subject(s) - prestige , storytelling , institution , psychology , medical education , advertising , mathematics education , business , political science , medicine , art , literature , law , philosophy , linguistics , narrative
At one time, colleges and universities benefited from their prestige and from the attitude that people need a degree to be successful, said Joseph Lapin, Vice President of Marketing and Brand Strategy at Archer Education. But there's been a major shift, Lapin added.