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Music to a marketer's ears: Streaming services and recruitment
Author(s) -
Talarico Donna
Publication year - 2021
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30750
Subject(s) - business , advertising , live streaming , telecommunications , computer science , marketing , multimedia
in last month's marketing column, we explored over‐the‐top advertising, which focuses on on‐demand services such as Netflix, Hulu, and Disney+. This time, we'll dive into audio‐only streaming.