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Retargeting reminders: How to stay top of mind for prospective students
Author(s) -
Talarico Donna
Publication year - 2021
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30715
Subject(s) - retargeting , column (typography) , psychology , computer science , medical education , artificial intelligence , medicine , telecommunications , frame (networking)
Last month's marketing column highlighted retargeting as one way to engage with stealth applicants. This month, we dive deeper into how it can be used to recruit adult learners at any stage of their journey .