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Track, trace, treat, and vaccinate to preserve confidence in your college
Author(s) -
Raines Karla,
Morris Renea
Publication year - 2020
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30675
Subject(s) - complaint , feeling , trace (psycholinguistics) , institution , track (disk drive) , plan (archaeology) , psychology , medical education , public relations , social psychology , political science , computer science , medicine , history , law , linguistics , philosophy , archaeology , operating system
Frequent media reports show that new students are changing their views of your institution's academic plan on a daily basis. Confronted with uncertainty, many students and their parents are questioning your commitment to their best interests. One disgruntled parent's feelings about paying full tuition for an online‐only experience creates a flurry of shared sentiment in a matter of hours. Soon you discover a new Facebook group is gaining members, each with a complaint about your college. Even if your campus is off to a smooth start, your students and families are influenced by the opinions of others.