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Create admissions marketing materials that are inclusive, authentic
Author(s) -
Pavlik Amelia
Publication year - 2020
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30650
Subject(s) - marketing , business , computer science
Wanting to feel a bond with the people we're speaking with — that's why Tony Sarda thinks taking an inclusive approach when creating admissions marketing materials is important.