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Learn how to source story ideas using LinkedIn
Author(s) -
Talarico Donna
Publication year - 2019
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30508
Subject(s) - aside , conversation , social media , column (typography) , internet privacy , advertising , computer science , world wide web , business , sociology , telecommunications , communication , art , literature , frame (networking)
In last month's column, we talked about LinkedIn's marketing campaign option, sponsored InMail. This issue, we'll continue the conversation about what's often dubbed “the professional social media platform” or “like Facebook, but for your professional network.” Aside from using LinkedIn for paid opportunities, you can also use it as a research tool and, even better, to connect organically with your target audience.