Premium
The ever‐evolving SERP: Writing for humans and algorithms
Author(s) -
Talarico Donna
Publication year - 2019
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30444
Subject(s) - phrase , computer science , word (group theory) , world wide web , artificial intelligence , linguistics , philosophy
As marketers in higher education, we all want prospective students to find us when they have a need we can fulfill. We want our pages to appear as an option when someone searches online for a word or phrase relevant to our school or programs.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom