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The ever‐evolving SERP: Writing for humans and algorithms
Author(s) -
Talarico Donna
Publication year - 2019
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30444
Subject(s) - phrase , computer science , word (group theory) , world wide web , artificial intelligence , linguistics , philosophy
As marketers in higher education, we all want prospective students to find us when they have a need we can fulfill. We want our pages to appear as an option when someone searches online for a word or phrase relevant to our school or programs.

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