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Landing pages that convert
Author(s) -
Talarico Donna
Publication year - 2019
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30422
Subject(s) - plan (archaeology) , computer science , world wide web , computer security , internet privacy , advertising , business , history , archaeology
If you're creating a specific ad campaign, whether email, paid search, social, print, or out of home (e.g., billboards), a smart way to boost conversions is to build a corresponding landing page. Here are a few things to think about as you plan a campaign or two of your own.