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Testimonial tips: How to make the most of your brand ambassadors
Author(s) -
Talarico Donna
Publication year - 2018
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30386
Subject(s) - testimonial , reuse , advertising , computer science , multimedia , world wide web , business , engineering , waste management
People trust their peers. For this reason, testimonials are a tried‐and‐true tactic for conveying your brand promise. Maybe you have gotten away from using these comments, or perhaps you are looking to up your testimonial game in print and on the web. Here, I'll share a few tips on gathering, editing, using, and reusing feedback from your students and alumni.