Premium
Recruiting heroes to campus: Crafting powerful narratives to drive enrollment
Author(s) -
Sutton Halley
Publication year - 2018
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30384
Subject(s) - institution , outreach , narrative , academic institution , public relations , media studies , advertising , business , sociology , political science , computer science , art , library science , literature , social science , law
Consider this scenario: Your institution shells out money on marketing and digital initiatives that result in a high number of inquiries and click‐throughs on your website, but little to no return in enrollment numbers. If that sounds familiar, the problem may not be your outreach — it may be that you are not telling a cohesive story about your institution.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom