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Recruiting heroes to campus: Crafting powerful narratives to drive enrollment
Author(s) -
Sutton Halley
Publication year - 2018
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30384
Subject(s) - institution , outreach , narrative , academic institution , public relations , media studies , advertising , business , sociology , political science , computer science , art , library science , literature , social science , law
Consider this scenario: Your institution shells out money on marketing and digital initiatives that result in a high number of inquiries and click‐throughs on your website, but little to no return in enrollment numbers. If that sounds familiar, the problem may not be your outreach — it may be that you are not telling a cohesive story about your institution.