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How a ‘bot’ it? Using live chat to convert leads and serve students
Author(s) -
Talarico Donna
Publication year - 2018
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30355
Subject(s) - order (exchange) , instant messaging , service (business) , computer science , online chat , customer service , advertising , instant , business , internet privacy , computer security , world wide web , multimedia , marketing , the internet , finance , physics , quantum mechanics
Chatbots — a website‐specific instant messaging tool — have been a popular customer service and lead‐conversion tool in e‐commerce for some time now, helping shoppers complete transactions and, perhaps, increasing order size. Higher education, an industry known for low conversion rates, can take a cue from the success online stores have had with this medium.