Numbers add up! Metrics that matter for increasing your recruitment success | Zendy

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Numbers add up! Metrics that matter for increasing your recruitment success

Author(s) -

Talarico Donna

Publication year - 2018

Publication title -

recruiting and retaining adult learners

Language(s) - English

Resource type - Journals

eISSN - 2155-6458

pISSN - 2155-644X

DOI - 10.1002/nsr.30334

Subject(s) - analytics , action (physics) , tracking (education) , path (computing) , computer science , advertising , business , internet privacy , marketing , world wide web , data science , psychology , pedagogy , physics , quantum mechanics , programming language

Numbers can tell a story. That's why data analytics is such a rapidly growing career path — maybe your school even offers a program! Your marketing efforts likely rely heavily on your website. Even print and email campaigns likely drive a prospective student to an online action, such as requesting information or applying. But how well are you tracking those actions? How are you monitoring the overall performance of your website?

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