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Enhancing the student experience through co‐creation
Author(s) -
BoicePardee Heath
Publication year - 2017
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30285
Subject(s) - co creation , business , service (business) , value (mathematics) , marketing , customer experience , value creation , customer service , computer science , commerce , machine learning
For decades we've been told that the customer is always right. However, in the past 20 years this concept has shifted to developing partnerships with customers to enhance the service experience. Companies such as Lego and Procter & Gamble have grown to recognize the value in co‐creating the experience between their companies and customers.