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Using Facebook Live to recruit and retain
Author(s) -
Talarico Donna
Publication year - 2017
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30266
Subject(s) - loyalty , promotion (chess) , advertising , set (abstract data type) , broadcasting (networking) , radio networks , live streaming , radio broadcasting , computer science , multimedia , telecommunications , business , computer security , marketing , wireless , political science , wireless network , politics , law , programming language
When I worked in radio in the late 1990s, the live‐action broadcast was huge. Normal radio programming would be interrupted by a cut‐in of the morning drive or midday jock, who'd give an enthusiastic update from a car dealership, furniture store, or oil change location. Those, of course, were paid appearances — called remotes — that involved a set of commercials and the two‐to‐three‐hour on‐site promotion. But, often, we also broadcast live from our own events, community fundraisers, and, of course, concerts. These real‐time moments — even just by way of audio — brought people together, built excitement, and created a loyalty between listener and personality (and, by virtue, the radio station).