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Tailor communication to different population needs
Author(s) -
Sutton Halley
Publication year - 2017
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30260
Subject(s) - session (web analytics) , officer , association (psychology) , population , medical education , psychology , public relations , medicine , political science , advertising , business , environmental health , law , psychotherapist
MINNEAPOLIS — If you're not tailoring your communication styles and messages to current and prospective students from different generations, you're missing out on a huge opportunity to speak directly to your students' interests and needs. In a session at the recent American Association of Collegiate Registrars and Admissions Officers annual conference, Christopher Cotton, admissions officer at the Baptist College of Health and Sciences, shared strategies for creating individual communications plans to speak to both adult and traditional‐aged students and prospects.