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Focus on the 5 Ts for effective word‐of‐mouth marketing
Author(s) -
Hope Joan
Publication year - 2017
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30258
Subject(s) - focus (optics) , word of mouth , word (group theory) , web site , business , advertising , marketing , public relations , political science , world wide web , computer science , the internet , linguistics , philosophy , physics , optics
NEW ORLEANS —When people are excited about your college, they want to talk about it. And word‐of‐mouth marketing is the most effective kind, said Michele Kersten‐Hart, manager of multimedia and web services at Oakland Community College and president of the National Council for Marketing and Public Relations.