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Report like a journalist, write like a marketer: Interview tips
Author(s) -
Talarico Donna
Publication year - 2017
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30243
Subject(s) - storytelling , set (abstract data type) , column (typography) , ask price , advertising , psychology , public relations , computer science , medical education , business , political science , narrative , telecommunications , art , medicine , literature , finance , frame (networking) , programming language
In past columns, I've praised the benefits of using storytelling in marketing. To tell the best stories, we need to prepare our subjects and ask the right questions. Also, in a day where facts are scrutinized more and more, another challenge with interviews can be accurately portraying the source — so the tips in this month's column not only will help you interview better, but also will help you gather and organize information to set you up for success in your written stories.