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Successful marketing to adults starts with understanding needs
Author(s) -
Sutton Halley
Publication year - 2017
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30234
Subject(s) - experiential learning , marketing , marketing research , psychology , medical education , public relations , sociology , business , pedagogy , political science , medicine
CHICAGO — How does your university differentiate your marketing campaign and techniques to cater to adult students? How does marketing to traditional and nontraditional students differ, and how do you ensure that you're not alienating an important demographic to your university with your marketing techniques? “When you're marketing to adult learners, you have to shift the thinking of what the college experience actually looks like,” said Beth Doyle, vice president of LearningCounts. Doyle shared strategies and techniques for successfully marketing to adult learners at the annual Council for Adult and Experiential Learning conference.