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Retention marketing tips part 2: Keeping them engaged keeps them there
Author(s) -
Talarico Donna
Publication year - 2017
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30213
Subject(s) - column (typography) , marketing communication , business , advertising , internal communications , internal marketing , marketing , telecommunications , computer science , frame (networking)
In last month's column, we discussed some ideas about how internal communication matters to internal marketing efforts. Spending more time on the simplest email exchange with current students can help with retention because the communications reinforce the brand message you spent so much time on when you recruited students.