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Words. Words. Words. Tips for sizzling content
Author(s) -
Talarico Donna
Publication year - 2016
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30198
Subject(s) - content (measure theory) , computer science , web content , advertising , world wide web , business , web page , mathematics , mathematical analysis
In the marketing and communications world, we talk about web content. A lot. Much of what we discuss centers on strategy, though. What about the words themselves?