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What e‐commerce taught me about higher education
Author(s) -
Talarico Donna
Publication year - 2016
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30181
Subject(s) - perspective (graphical) , column (typography) , position (finance) , business , marketing , medical education , psychology , engineering , computer science , medicine , telecommunications , artificial intelligence , finance , frame (networking)
My experience in the e‐commerce industry allowed me to bring an interesting and helpful perspective to my then‐new web marketing position at Elizabethtown College in 2010. I had previously served as an admissions representative at a career school before returning to school myself as an adult learner. So when I returned to a campus job, I was quickly able to connect the dots between online retailing and recruiting students. In this month's column, I'll share a few of those observations.