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From inbox to enroll: Email marketing tips
Author(s) -
Talarico Donna
Publication year - 2016
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30171
Subject(s) - opt in email , advertising , medical education , internet privacy , business , medicine , computer science
Working adults spend a lot of time in their inboxes. According to Pew Research, 92 percent of adults use email and, says McKinsey & Company, 13 of their working hours each week are devoted to checking mail.