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Adopt effective strategies to market your institution's adult programs
Author(s) -
Hope Joan
Publication year - 2016
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30147
Subject(s) - competition (biology) , institution , face (sociological concept) , business , public relations , internet privacy , computer science , political science , sociology , law , ecology , social science , biology
To attract students to your adult programs, you face competition — and not just from other institutions' programs. You also have to compete with all the other activities and messages that draw prospective students' attention.