Premium
Storytelling sells: A personal admissions approach
Author(s) -
Talarico Donna
Publication year - 2016
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30116
Subject(s) - storytelling , institution , position (finance) , simple (philosophy) , psychology , advertising , medical education , business , sociology , medicine , art , finance , narrative , literature , social science , philosophy , epistemology
My first position in higher education was as an admissions representative at a career school in Northeast Pennsylvania. There, we received a healthy dose of sales training, including frequent viewing of Zig Ziglar tapes. His “Someone Like You” close was a technique with which I immediately connected. I was already a high achiever, but when I started sharing stories, my numbers — and thus my institution's numbers — increased. It was simple: Tell instead of sell.