Premium
Engage campus in strategic planning with a focus on students
Author(s) -
Hope Joan
Publication year - 2015
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30052
Subject(s) - focus (optics) , public relations , community college , strategic planning , medical education , business , political science , sociology , marketing , medicine , physics , optics
At one time, officials at Johnson County Community College, which enrolls many adult learners, could take an “If we build it, they will come” approach to recruitment. In fact, the college didn't have a recruiter until 2007, said Paul Kyle, the dean of student services and success. But officials realized recruiting was necessary. And they needed to do a better job retaining students.