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Incorporate inbound marketing into your recruitment strategy
Author(s) -
Hope Joan
Publication year - 2015
Publication title -
recruiting and retaining adult learners
Language(s) - English
Resource type - Journals
eISSN - 2155-6458
pISSN - 2155-644X
DOI - 10.1002/nsr.30045
Subject(s) - marketing , business , advertising , computer science
You identify a pool of potential students; send them a postcard, letter or email; and hope that something in your correspondence will resonate with recipients enough for some of them to reach out to you and ultimately enroll. That's how much of the marketing in the adult learning world has been traditionally done.