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Change Market Perceptions Through Authentic Messaging
Author(s) -
Venzin Megan
Publication year - 2019
Publication title -
nonprofit communications report
Language(s) - English
Resource type - Journals
eISSN - 2325-8616
pISSN - 1549-778X
DOI - 10.1002/npcr.31248
Subject(s) - perception , text messaging , citation , computer science , instant messaging , market share , world wide web , advertising , library science , psychology , business , marketing , neuroscience