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Find Alignment During Major Rebranding Campaigns
Publication year - 2018
Publication title -
nonprofit communications report
Language(s) - English
Resource type - Journals
eISSN - 2325-8616
pISSN - 1549-778X
DOI - 10.1002/npcr.30969
Subject(s) - rebranding , citation , computer science , advertising , world wide web , political science , information retrieval , business , marketing
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