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Use Social Media to Drive Word‐of‐Mouth Marketing
Publication year - 2016
Publication title -
nonprofit communications report
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2325-8616
pISSN - 1549-778X
DOI - 10.1002/npcr.30562
Subject(s) - word (group theory) , word of mouth , citation , social media , advertising , computer science , linguistics , world wide web , business , philosophy