Achieving Growth and High Quality by Strategic Intent

Can nonprofits simultaneously pursue continuous rapid growth and maintain high‐quality delivery of services? This article is the story of the five‐year experience of one nonprofit that has attempted to apply the concept of “strategic intent” to its operations in pursuit of this question. The idea of continuous rapid growth seemingly dismisses the possibility of continued high quality. But in a day when expansion of quality services is needed in many segments of the nonprofit sector, the notion of the possibility of rapid growth in services with high quality is of great interest.