Nonprofit and Social Marketing | Zendy

Nitterhouse Denise | Zendy

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Nonprofit and Social Marketing

Author(s) -

Nitterhouse Denise

Publication year - 1999

Publication title -

nonprofit management and leadership

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.844

H-Index - 54

eISSN - 1542-7854

pISSN - 1048-6682

DOI - 10.1002/nml.9308

Subject(s) - bass (fish) , nonprofit organization , social marketing , marketing , sociology , public relations , business , management , political science , economics , ecology , biology

Marketing Social Change: Changing Behavior to PromoteHealth, Social Development, and the Environment , by Alan R.Andreasen. San Francisco: Jossey‐Bass, 1995. 367 pp.,$30.95 cloth. Marketing Strategies for Nonprofit Organizations , by Siri Espy.Chicago, Ill.: Lyceum Books, 1993. 165 pp., $19.95 paper. Marketing Nonprofit Programs and Services: Proven and PracticalStrategies to Get More Customers, Members, and Donors ,by Douglas B. Herron. San Francisco: Jossey‐Bass, 1997. 282pp., $32.95 cloth.

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