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Communication and donor relations: A social skills perspective
Author(s) -
Dee Jay R.,
Henkin Alan B.
Publication year - 1997
Publication title -
nonprofit management and leadership
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.844
H-Index - 54
eISSN - 1542-7854
pISSN - 1048-6682
DOI - 10.1002/nml.4130080203
Subject(s) - perspective (graphical) , sociology , psychology , computer science , artificial intelligence
The work of donor relations in nonprofit organizations is accomplished through communication. This article suggests a relationship between social skills abilities and effective organizational communication. High‐level social skills may facilitate strong relationships with potential donors and enable development personnel to address institutional goals more effectively.