Premium
Why donors give
Author(s) -
Mount Joan
Publication year - 1996
Publication title -
nonprofit management and leadership
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.844
H-Index - 54
eISSN - 1542-7854
pISSN - 1048-6682
DOI - 10.1002/nml.4130070103
Subject(s) - social psychology , psychology , sociology , positive economics , demographic economics , economics
This study examines motives that lie behind personal philanthropy and explores how donors are different from nondonors, and why donors give the amounts they do. It then suggests a general model of individual donating behavior consisting of five predictor variables.