Premium
Why donors give
Author(s) -
Mount Joan
Publication year - 1996
Publication title -
nonprofit management and leadership
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.844
H-Index - 54
eISSN - 1542-7854
pISSN - 1048-6682
DOI - 10.1002/nml.4130070103
Subject(s) - social psychology , psychology , sociology , positive economics , demographic economics , economics
This study examines motives that lie behind personal philanthropy and explores how donors are different from nondonors, and why donors give the amounts they do. It then suggests a general model of individual donating behavior consisting of five predictor variables.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom